Joker_Facade

THE WORLD’S FIRST VIRTUAL ESCAPE Experience DESIGNED BY THE CLOWN PRINCE OF CRIME

thejokerescape.com
THE IDEA

DC Comics and Warner Bros. launched ‘DC FanDome’ - a 24-hour virtual ‘Live’ event that engaged fans through exclusive reveals, trailers, panels, and online experiences. Hidden within the DC ‘MultiVerse’ was an interactive funhouse designed to thrill fans by inviting them to “step inside” the Joker’s head.

THE EXECUTION

In a first-of-its-kind virtual escape powered by a Unity 3D Game Engine + Web GL, fans were ushered in to explore his insanity in full, cinematic 360º gameplay. Filled with striking “mad” visuals, twisted dimensions, and wicked easter eggs, viewers were led through 3 interactive traps designed by The Clown Prince of Crime.

THE BACKGROUND

2020 put a stop to every major physical event worldwide. So how can Warner Bros. reimagine two of their biggest events - Comic-Con and E3 - in the year of the pandemic?

ARE YOU CRAZY ENOUGH TO BE ME?

Masks of Madness tested fans level of lunacy, inviting you to ‘audition’ as Joker himself. Deliver your best impersonation of Joker with your very own psychotic laughter.

YOU THINK YOU KNOW? WHO IS FRIEND? WHO IS FOE?

Joker Friend? Joker Foe? challenged fans to a game of cards against Joker and his cast of Heroes and Villains. Flick his enemies fast to take them out across three levels of play before they close in. Hit his friends, you lose time. Hit Joker himself, suffer his delirious wrath. But don’t take too long or it’s you who’s out.

WILL YOU GET OUT IN TIME?

The final challenge took fans into a green gas laboratory - The Kabooooom!!! Room. Here, you are greeted by Red Hood Joker who has set a surprise deadly trap of explosive countdowns. Defuse five bombs in five minutes to live through this diabolical challenge. But you’d best be in a hurry, or it’s the Real Kabooooom!

LEGEND OR LOSER? WHICH WILL IT BE?

Fans who made it out alive, lived to see another day and joined Joker’s Wall of Villains. Those who failed to escape, were added to his Wall of Victims.
A pioneering fusion of high-end, immersive gaming amplified by rich, interactive storytelling, The Joker’s Escape put you at the center of a first-person thriller, exciting DC Comics and WB Gaming fans alike. The result is an engaging world of “storytelling gameplay”, pushing online experiences into new territories.

THE RESULTS

During the 24-hour global relay…The Joker’s Escape engaged and activated millions of fans worldwide in over 144 countries.

144

COUNTRIES

2.1MM

Fans

7.5MIN

AVERAGE TIME SPENT

4MM

IMPRESSIONS IN 24 HOURS

thejokerescape.com